Branch · Concept
Origine F&B Concept
Creation and repositioning of restaurant concepts
Approach
Vision, experience & business model
Creation, repositioning and premiumisation: we align creative vision, guest experience and business model to build strong, distinctive and lasting restaurant concepts, from the first sketch to economic validation.
- Creating strong, distinctive concepts
- Repositioning existing restaurants
- Controlled premiumisation, with zero loss of DNA
- Revenue growth
Method
Four inseparable pillars
1
Intent & positioning
Why does this place exist, for whom, when?
2
Promise & DNA
A clear, readable, memorable idea.
3
Operational translation
Menu, service, experience, pace, venue.
4
Economic validation
Average spend, margin, team, sustainability.